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BeLike is the easiest way to compete with others around popular themes. The mobile app allows users to join competitions or start their own. Competitions can be public or private. Users vote by simply swiping a heart to their favorite images in a side-by-side format. Ratings for each competitor are determined using a variant of the Elo rating system. The 10 highest rated images at the end of each day earn points and the user with the most accumulated points at the end of each contest wins.