About
EvenBetterHalf is an online/mobile application that offers couples a competitive, but lighthearted, means for exposing all that they do for each other by gamifying their daily contributions to the relationship. Problem It Solves: Perceived inequity in couple relationships, leading to frustration and resentment. Customer: 25 to 45-year-old couples Monetization: Highly-targeted sponsor offers, Highly-targeted banners ads, App purchase