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LIA ensures reps always have perfect content on their mobile devices, then feeds analytics back to management. Sales people never have to log in and search for sales content, and they never have buffering, connection, or technical issues when presenting. Marketing can understand content contribution to closed deals, quantifying return on investment for previously soft marketing activities. AT&T Enterprise said: "LIA is the superstar in the field, a great example of where pushing the right content, right out into the field, can take us into the future."