Social Ventures for Sustainability

Our mission is to celebrate environmentally responsible consumer behavior. We partner with campuses and communities to inspire social innovation, providing tools and resources to run effective grassroots campaigns that have measurable impact. Our flagship program, Kill the Cup, started as a grassroots campaign at UC San Diego to reduce waste from disposable coffee cups. The program is now turning into a nationwide environmental initiative on college campuses, and we are using the platform to inspire student ambassadors to become social entrepreneurs.